XPAX Kejohanan E-Sukan Kampus (KEK) 2019 is heading to its next location – UiTM Puncak Alam!
XPAX Kejohanan E-Sukan Kampus (KEK) 2019 is the first E-Sports campus tournament in Malaysia organized by Media Prima Digital’s Gaming & Esports division, MyGameOn (MGO) and Kitamen, presented by XPAX that gathers the best E-Sports teams from different institutions of higher education around the country competing for the money prize of RM180,000.
The campus tournament took place in Universiti Teknologi Petronas, Perak (8-10 March), UiTM Alor Gajah, Melaka (15-17 March), Universiti Malaysia Sabah (22-24 March), follow by the next location happening next week in UiTM Puncak Alam (6-7 April) then Universiti Sultan Zainal Abidin, Terengganu (12-13 April) while the Grand Finals will take place on 27 & 28 April in Kuala Lumpur.
The event features 3 different popular games; Mobile Legends Bang Bang, Pro Evolution Soccer 2019 (PES2019) and DOTA 2. The 3-days tournament gathers 48 of the best teams passing through the qualifying round that was held earlier in February.
To make matters interesting, the institutions with the highest team win will stand a chance to receive scholarships worth RM 50,000, sponsored by XPAX, in their initiative to support and empower E-Sports among youths. Alongside XPAX, several brands such as Acer Predator, TODAK, Boost, Sades, Cadbury 5Star and Mountain Dew have joined the cause in becoming sponsorship partners for XPAX KEK.
Rafiq Razali, CEO of Media Prima Digital, expressed, “We are extremely happy with the positive response and engagement following our first location of XPAX KEK. The commitment given by our main sponsor, XPAX, as well as the universities are very important in catalysing the E-Sports industry here in Malaysia, hence shaping a healthy ecosystem that can instill the concept of ‘Healthy Gaming’ among university students across the nation”.
Danny Chew, Chief Consumer and Home Business Officer of Celcom Axiata Berhad, stated, “Celcom, through XPAX, are thrilled to introduce KEK, in parallel with our aspiration to become the network provider of choice in fulfilling the digital lifestyle of our customers, especially local fans of E-Sports. It also provides Malaysian youths the platform to empower themselves where they are able to improve their skills and eventually excel in the gaming world.”
XPAX KEK features the local ‘duo combo’ E-Sports commentators, Radzi “Ikuto” Rahman and Adam “SparTanker” Faiz in commentating for Mobile Legends: Bang Bang. Visitors are welcome to try various games here at XPAX KEK including Beat Saber and F1 Racing Simulator.
Other than that, visitors are also entertained with performances by famous local artists such as Nabila Razali, Naim Daniel, Andi Bernadee, Ismail Izzani and Bittersweet. This E-Sports tournament applies learning elements for visitors through learning booths and talk forums or sharing sessions with players from the gaming industry. Lifestyle elements are also applied such as food trucks, dance fitness and lucky draws exclusively for new and old XPAX members to win amazing prizes. The Exco for Youth, Sports and Human Capital Development, YB Howard Lee, also attended the first location in Universiti Teknologi PETRONAS as to support the tournament event.
Another intriguing element of KEK is the XPAX Hackathon E-Sukan challenge where the students are given a chance to share and present their fresh ideas to propose on cultivating the local E-Sports industry. In succeeding, special prizes from XPAX and Huawei awaits the winner.
Students interested in participating the Hackathon E-Sukan can still register and get the latest update on XPAX KEK by heading over to www.mygameon.my/xpax-kek and also the official Facebook page, MyGameOn. XPAX KEK will see you there in UiTM Puncak Alam starting next Saturday, 6 April 2019, until Sunday, 7 April 2019 for the Central Zone.
Executive, Communications, Media Prima Digital
Media Prima Labs launches its gaming portal, MyGameOn that provides news, reviews and events for games, featuring both local and international content. MyGameOn is built to serve as a comprehensive local game news portal that focuses on relevant game content to Malaysian audience. MyGameOn targets urban and sub-urban customers ranging from 12 to 25 years old who love gaming or stays up-to-date on the latest trend or news related to games and game tournament. MyGameOn is the one stop centre to all game lovers out there
XPAX is Celcom Axiata Berhad’s youth brand with almost 6.1 million prepaid subscribers. A brand that enables youths to be who they want to be, XPAX offers the best value and unbeatable non-stop internet experience. With XPAX, customers can enjoy more internet, simplified add-ons and more.