At REV Media Group, we believe in harnessing the power of data and technology to deliver engaging content that matters the most to our audience across multiple languages and platforms comprising News, Entertainment, Lifestyle, Technology and more.
Leveraging our comprehensive platform and reach, we strive to elevate brands to greater heights through influential, data-driven digital marketing solutions and exceptional content aimed at winning the hearts of consumers.
Vision
To be the #1 Malaysian Digital Media Company in terms of reach, retention & revenue
Mission
To achieve our goals in a customer centric, collaborative and transparent manner
OUR LEADERSHIP
Sam Wee
Chief Executive Officer
Sam joined Media Prima in 2017 as GM, Business Operations and was promoted to COO of REV Media Group in 2020. He played a pivotal role in propelling REV to Malaysia’s top digital publisher, representing 40+ brands and engaging over 15 million Malaysians. Before Media Prima, Sam and a group of pioneers established REV Asia which acquired SAYS, OHBULAN!, and ViralCham. He spearheaded REV Asia’s regional expansion into the Philippines, Indonesia, and Vietnam. REV Asia was acquired by Media Prima in 2017 and rebranded as REV Media Group in 2020. Sam is also part of the founding team of SAYS & REV Asia and is the recipient of the HSBC Young Entrepreneur Awards 2006 (Asia).
Nicholas Sagau
Chief Operating Officer
With over 16 years in the media and digital space, Nicholas leads strategy and operations for the group’s digital news, video, and game products, aligning with the vision to be a leading digital-first content and commerce company. A frequent speaker and President of the Malaysian Digital Association, his focus includes digital innovation, games development, esports, corporate incubation, and OTT.
Chris Wee
Chief Digital Officer | Omnia
As a key member of the founding teams at both SAYS and REV Asia, Chris focuses on growth strategies for product and revenue. Previously at Pfizer Nutrition, he served as the product manager for the company’s top-grossing product, leading the social media transformation strategy. Chris’s diverse experience, spanning creative strategy, product management, and hands-on digital marketing, enables him to guide brands through a holistic journey in connecting with the digital generation.
Adrina Choy
GM, Digital Solution | Omnia
With over a decade of sales experience, Adrina has dedicated 9 years to SAYS and REV Media Group. Her passion for achieving targets, assisting brands in realizing objectives, and connecting with people, combined with her tenacity in providing solutions, has played a vital role in growing the business at REV Media Group. As a leader, she excels in nurturing her team, witnessing them evolve into proficient sales professionals.
Nicole Chua
GM, Business Operations
Nicole joined REV Media Group in 2014 as part of the Campaign Performance Team. She brought with her a passion for streamlining campaign management processes and ensuring alignment with the company’s overall strategy. Over the years, Nicole’s expertise has been instrumental in REV Media Group’s growth and expansion. As the General Manager of Business Operations, Nicole skillfully executes operational plans that seamlessly integrate with REV’s strategic goals and objectives. She meticulously oversees the recognition of digital revenue across all REV platforms, ensuring timely and accurate reporting. Nicole’s leadership style fosters an accountable, proactive, and passionate team that embodies REV’s vision and drives the company’s success.
Ronn Yeo
GM, Data & Analytics
Part of the founding team of SAYS, Ronn currently spearheads the Data & Analytics department, playing a crucial role in maintaining REV Media Group’s position as the leading digital media publisher in Malaysia; a true jack-of-all-trades with 15 years of experience at REV Media Group, Ronn possesses a deep understanding of the company from campaign performance to digital marketing, community management, data analytics, and ad buying, contributing to the design and optimization of workflows, crafting standard operating procedures (SOPs) for campaign operations and ad buying, developing informative data dashboards, and establishing best practices across the organization’s digital initiatives.
Aafrin Mohamed
GM, Technology & Innovation
With over 8 years as General Manager of Technology & Innovation at Rev Media Group, Mohamed Aafrin is a seasoned leader who has driven technological excellence, expanding the technology team from a small group to over 50 engineers; under his leadership, the team developed 35 top-tier digital brands, reaching a massive Malaysian audience monthly; Aafrin’s expertise in cloud technologies, product engineering, cyber forensics, big data, and artificial intelligence has been pivotal in Rev Media Group’s digital transformation, positioning it as a leading digital publisher in Malaysia.
Richard Chit
Head of Product
Richard Chit has almost 20 years in digital media and digital marketing in a variety of industries. Formerly with Astro Radio, RHB, & P1, he joined NSTP in 2018 as product manager and is currently heading Product department under REV, handling multiple digital brands. Richard is a strong believer in teamwork and clear communications as the key to achieve greater success.
May Lim
Head of Strategy
Joining the company in 2016 as part of the Campaign Performance Team, May initially delved into the intricacies of ad ops. Transitioning to the Strategy Team in early 2018, she expanded her expertise to embrace the business of content marketing. May is dedicated to comprehending the audience’s intent for meaningful connections, blending insights from first-party data and Malaysians’ psychological understanding with localized ideation and creativity at the core of her strategic approach.
Laila Zain
Head of English Network
Joining SAYS in 2016 as the Branded Content Lead, Laila progressed to Head of Content and is currently the Head of English Network at REV Media Group, overseeing teams at SAYS, Mashable Southeast Asia, and JUICE, while also managing branded advertorials for New Straits Times, Free Malaysia Today, and The Malaysian Reserve; before her role at REV Media Group, Laila served as the Head of Content at a digital start-up, leading million-dollar projects with online wealth creation and entrepreneurship authorities, and previously worked as the morning producer at Fly FM.
Noraniza Azmi
Head of Malay Network
Joining in 2014, Noraniza played a pivotal role in developing consistent audience traffic for OHBULAN!, Sirap Limau!, Myresipi, and XTRA on both mobile and desktop platforms; as one of the pioneers of digital campaign content strategy, planning, and marketing for Malay platforms, her responsibilities expanded in 2020 to oversee digital news platform campaign content planning and execution for Harian Metro, Berita Harian, Utusan, and Kosmo!; she earned her Master’s in Mass Communication from Universiti Teknologi Mara (UiTM), Shah Alam, in 2016.
Evelyn Tiong
Head of Chinese Network
As one of the pioneers of VC Networks, Evelyn spearheads Chinese digital content on Viralcham and Rojaklah, managing a team of creators to oversee content direction for websites, videos, and more, ensuring her platforms maintain loyal fans and serve Malaysia’s Chinese community with the latest trending news; additionally, she heads social platforms Let’s Travel and Girls Daily Pages, solidifying her position as the key figure in Chinese content at REV Media Group with 8 years of experience.
Ledwina In
Head of Social Product
With over 12 years of experience in the marketing and advertising industry in the APAC region, Ledwina brings expertise in Social Media and Influencer Marketing; formerly a Senior Strategic Planner for REV Asia and having held regional Social Media Lead roles for Lion & Lion Digital Agency and AirAsia BIG, she currently serves as the Head of Social Products at Rev Media Group, initiating SPARK and successfully growing and consolidating all Sponsored Social Media Content and Influencer Marketing within Media Prima Group’s Digital, News, TV, and Radio networks.
Dominic James Loh
Head of Commerce & Optimisation
A programmatic and data evangelist with over 10 years of digital experience, Dominic (Dom) currently serves as the Head of Commerce & Optimisation at Rev Media Group, managing teams for ad operations, data management, UX, and yield management with a core focus on programmatic and audience product monetization; he initiated his career at Better Digital, overseeing business development and representation for key international publishers in SEA for market penetration, subsequently focusing on the strategic utilization of audience data for brands and publishers.