We partnered with Watsons to find Malaysia’s Top Influencer, being the official media partner for the entire event.

Understanding that reality TV shows were a huge hit amongst our Malay audiences, we wanted to take it digital with our very own celebrity host as well as multiple challenges & elements throughout the week. We then leveraged off OhBulan’s social strength to drive the audience to follow & engage with the content on Instagram.

After shortlisting the talents, we proceeded with an on-ground element for the finale to announce the winner.