Malaysia’s one stop rewards platform for social media users

Petaling Jaya, 5th April 2018 – Media Prima Labs (MPLabs) and REV Asia Berhad launched a revamped reward website and a mobile app “8coin” which was previously known as 8Share by REV Asia Berhad. 8coin is a private rewards club for social media users who enjoy getting free merchandises, earning extra cash, and being the first to introduce something new to their family and friends. 8coin serves as a platform for users to obtain rewards by sharing interesting content on their social media. It also serves as a platform for marketers to engage 8coin users as social advocates to promote their brands on social media.

8coin has a community consisting of over 770,000 social media users across Malaysia. There will be a “Specials” section that hosts sponsored contents, which spans across latest movies, games, events, products and contests. 8coin users who shared 8coin’s “Specials” on their social networks will be rewarded for every unique visit they received. Since 2010, the community has cashed out a total of over RM8 million.

In this revamped 8coin mobile application and website, users are allowed to choose between cashing out and redeeming attractive merchandises with their earned 8coins.

“8coin is developed as an integrated reward platform for Media Prima to ensure that all platforms are able to access the 8coin community. We truly hope that this will be able to strengthen the engagement between us and the 8coin users,” said Mr Rafiq Razali, Chief Executive Officer of Media Prima Digital.

Voon Tze Khay, Managing Director of REV Asia Berhad also added, “We are proud to be launching 8coin, the first integrated rewards platform between REV Asia and Media Prima, which aims to bridge the gap between traditional and digital media. 8coin’s objective is to give our users a much enhanced social sharing experience and limitless cash and rewards programme. We also hope to be able to gamify traditional media in Malaysia with the launch of this app.”

8coin can be downloaded on Apple App Store and Google Play Store or users can access the website through this link:

Apple App Store:

Google Play Store:


Jessica Poon

Executive, Communications, Media Prima Digital

About Media Prima Labs

With the increasing demand for mobile application & games, Media Prima Group has taken the step forward to champion the development within the industry, hence the establishment of Media Prima Labs (MP Labs). MP Labs has to-date primarily leveraged and successfully developed products based on the Group’s unique intellectual properties, such as Jalan-Jalan Cari Makan, Harian Metro Mountain Bike Grand Prix, Ejen Ali and more. Aside from developing mobile products for the Group, MP Labs also welcomes external ideas. MP Labs has successfully developed 13 mobile apps & games by the end of 2016.

About REV Asia

As one of Malaysia’s leading digital media groups, REV Asia owns and operates top authority brands with an extensive distribution platform that is able to reach a total of approximately 5 million people each month through the power of social media marketing and exceptional content, and provide influential digital marketing solutions to over 250 brands and counting.