THE OBJECTIVE
Together with Indah Water, we strived to re-emphasize on the importance of using water efficiently as well as to raise awareness towards what goes on behind-the-scenes for Malaysians to enjoy clean water daily, prompting them to pay their water bills.
WHAT WE DID
Over the course of 2017-2018, we carried out different content formats across the Malay, English & Chinese audience base to help Indah Water meet their objectives.
To get Malaysians to pay their bills:
With insights on how the Chinese audiences tend to be the ones neglecting their water bills, we crafted social stories & social video across VC, RJ & SAYS to meet the brand objectives.
We used real-life Malaysian stories to convey the message as we showcased the hard-work that goes the clean water we get daily, prompting the audience to be more mindful & empathetic, supporting Indah Water by paying their bills.
To remind Malaysians to save water:
We leveraged off World Water Day to raise awareness of how much water Malaysians waste daily through social video & social stories across SAYS, RJ & OB.
INDAH WATER 2017: PAY YOUR BILLS
We created social stories featuring 3 employees at a sewage treatment plant in KL. The story revolves around their daily tasks, the difficulties they face and some advice from them.
THE RESULTS
- 154,988 READS
- 112,016 SOCIAL ENGAGEMENTS
- 9% ENGAGEMENT RATE
- OVERACHIEVED BY 138%
INDAH WATER 2018: SAVE WATER
We created 3 social stories to highlight information on how much water Malaysians waste everyday & tips to reduce water wastage.
My Job In Indah Water Sewage Treatment Plant | Presented by Indah Water Konsortium
“I really like my job because I am offering my services to the people of Malaysia, and that gives me great satisfaction.”
Posted by SAYS on Sunday, May 6, 2018
Malaysians Try To Live With Only 151 Litres Of Water A Day
If Singapore can do it, we also can right?
Posted by SAYS on Friday, June 29, 2018
We produced an educational social video featuring a manager of an Indah Water Sewage Treatment Plant as she shared how she operates the plant.
We also produced a video which challenged talents to only live off 151L of water a day.
THE RESULTS
- 70,936 READS
- 627,273 VIDEO VIEWS
- 128,163 SOCIAL ENGAGEMENTS
- 7.4% ENGAGEMENT RATE
- OVERACHIEVED BY 150%