Growth Hack Specialist (Audience Marketing)

What you’ll be doing as a Growth Hack Specialist:

Ads Management

• Design, implement, and manage all digital sponsored campaigns across various platforms such as Facebook, Instagram, TikTok, YouTube, Taboola, and others.
• Set up ads with relevant data to align with campaign objectives and targets with CPC, CPV, CPE and so on.
• Strategise campaign expenditure to meet targets within a controlled budget.
• Monitor and optimise ad performance based on key metrics such as pageviews, engagements, click-through rates, and more.

• Boost top contents across 30+ websites within REV Media Group daily to the right audience on advertising platforms to drive quality traffic, retain readers, and attract new visitors to our websites.
• Understand client content and objectives to curate and market the content to the relevant audience, aiming to drive quality audience insights, analysis, and results.
• Collaborate with relevant departments to ensure the content is tailored to resonate with the target audience.
• Continuously analyse and optimise audience targeting strategies based on performance data and industry trends on a daily basis.

• Optimise campaigns by strategising ad copies, headlines, and thumbnails in collaboration with relevant stakeholders.
• Implement cost-effective optimisation efforts to decrease the cost of goods (COGS).
• Utilise data-driven insights to make informed decisions on campaign optimisation strategies.
• Monitor and report on the performance of optimised campaigns, providing actionable insights for future improvements.

• Foster strong relationships with clients and internal teams, effectively coordinating and executing campaigns in a timely and flawless manner.
• Generate comprehensive campaign reports, conduct in-depth campaign analysis, and provide competitive reviews to teams.
• Assist the company’s finance department to recognize monthly revenue by closely monitoring and optimising the progress and expenditure of campaigns.
• Manage and execute ad-hoc tasks as they arise, demonstrating flexibility and adaptability in managing unexpected projects or requests.

• Display a strong collaborative energy in working closely with multiples teams to develop and execute high-performing sponsored campaigns across
• Demonstrate resourcefulness through the ability to deal creatively and effectively with problems, difficulties, and new situations
• Apply creative solutions to overcome various issues, problems and concerns in an effort to achieve targets and campaign goals.
• Exhibit excellent verbal and written communication skills, delivering clear and concise messages with impact.
• Embrace adaptability and agility in a fast-paced environment by readily responding and adjusting promptly to changing strategies, responsibilities, expectations, industry trends, and evolving processes.
• Possess attention to detail, capable of ensuring that both the finer details and the overall campaign strategy align seamlessly while maintaining an optimal work hygiene.
• Possess an analytical and data-driven mindset to analyse marketing metrics with campaign performance evaluation and effective campaign budget allocations optimisation.
• Exhibit accountability through responsible management of campaign execution and performance by ensuring efficient spending and adherence to brand guidelines.
• Demonstrate patience and persistence in analysing vast campaign performance data and implementing growth strategies.

• An individual who possesses exceptional command of the English language.
• An individual with proficiency in Mandarin and Bahasa Malaysia would have an added advantage.
• An individual who demonstrates a strong sense and ability to work with a high volume of numbers.
• An individual who possesses proficiency in Microsoft Office and Google Suite.
• Fresh graduates with the willingness to learn and grow within a dynamic team environment are encouraged.
• Individuals with 1-2 years of working experience in the media industry are highly valued.
• Individuals with a passion in the field and seeking for a great company culture are welcomed.