THE OBJECTIVE
To introduce the launch of HOPE EcoWorld.
WHAT WE DID
We wanted to bring people’s attention of the possibility of owning a home in 2019. We understand that Malaysians listen to other Malaysians when it comes to properties, which is why we decided to create a series of content all aimed at getting a better view of what Malaysians actually think about home ownership in 2019.
WHAT WE DID
PHASE 1
Social surveys across 3 languages
PHASE 2
Social stories detailing the facts & findings of the survey across 3 languages
PHASE 3
Further amplification of the findings through social media (Facebook) using infographics
PHASE 4
Content retargeting
THE RESULTS
OVER 8000 PARTICIPANTS
424,000 READS
348,000 SOCIAL ENGAGEMENTS
80,000 CLICKS / 1.06% CTR (RETARGETING)