Project Description

kool 101

Kool 101

Kool 101 brings you the current and social updates to provide better transparency in information sharing, as well as to share positive and inspired stories and the best familiar music throughout the day with the tagline, Semasa & Sosial. Targeting the 30 to 39 years old for their target audience, Kool 101’s brand essence is reflective of its audience by being current, credible, relevant, real, and positive.

Monthly Page Views

Average 512K

Target Audience

  1. 30 to 39 years old
  2. To provide current, social, and effective information and offer valuable content tailored for SMEs and cities-working-class-adults
  3. Malay-Speaking Audience