Project Description


audience+ was created by Media Prima to enhance digital ad performance. Simply put, it can now reach the audience that matters the most to your business across multiple ad formats. This allows more precise audience targeting to minimize ad wastage and to essentially improve your campaign performance and efficiency.

Having a team of data experts that uses market-leading technology to deliver the best audience data, audience+ carefully filtered 16 premium 1st party audience segments for advertisers to choose from and will continue to offer more audience segments in the future.

Monthly Active Users

33.3mil active uniques

Target Audience

16 core audiences

  • Malay Urbanites
  • Entertainment Enthusiast
  • Sports Fan
  • Education Owls
  • News Buffs
  • Foodie
  • Business Professionals
  • Lifestyle Connoisseurs
  • Jetsetters
  • Celebrity Fanatics
  • Outdoor Enthusiasts
  • Audiophiles
  • Digital Parents
  • Technophiles
  • Health Buffs
  • Automotive Lovers