How We Raised Financial Literacy Across 3 Languages

Objective

To improve financial literacy among Malaysians by managing money content more relatable, engaging, and accessible — tailored by language, culture, and platform behavior.

Challenge

Financial topics are often seen as too complex or boring. We needed to reframe the conversation using everyday formats, trusted platforms, and language Malaysians feel most comfortable in.

Result

6.4 million total reach

810,000 total video views

129,000 total engagements

Insights

Malaysians engage more with financial content when it’s delivered in their native language, shaped around real-life challenges, and published on the platforms they trust most.

Strategy

We launched three customised sub-campaigns under the Financial Literacy umbrella — each one designed to match its platform’s audience and content style:

Make It Make Cents by SAYS : We broke down complex money topics into simple, expert-backed explainers, tailored for young working adults navigating their financial journey.

#CaknaDuit by Vocket : This conversational podcast featured real-life financial stories, covering topics like budgeting, scams, and debt — all in a relatable tone for the BM-speaking mass audience.

Let’s Talk About Money by TantanNews : A short-form editorial and video series that explored finance, property, and entrepreneurship in Mandarin, created to connect with Chinese-speaking readers.

Execution

Delivered expert-led financial explainers on SAYS to help young adults navigate money matters.
Featured real-life money conversations in Malay on Vocket’s #CaknaDuit podcast to connect with mass audiences.
Created Mandarin editorial and video content on TantanNews to engage Chinese-speaking communities on topics like property and entrepreneurship.
Localised content across all platforms and optimised distribution based on user behavior.