THE OBJECTIVE
Nestlé® NESTUM® is a much-loved Malaysian brand that provides delicious and nutritious multi-grain wholesome cereals to Malaysians for more than 50 years.
Hence, we aided NESTUM in showcasing ways one can enjoy the product this festive season.
WHAT WE DID
Leveraged off insights on how our Malay audiences tend to seek out Raya-related recipes prior to the festive season to capture their attention with a NESTUM infused Raya cookie recipe video. We crafted special quick & simple recipes anyone could make at home which resonated well with our target audience. We managed to achieve over 1 million views in 30 days across Facebook & YouTube, and 2.2 million views in 60 days across both platforms.
WHAT WE DID
THE RESULTS (30 DAYS)
1,143,384 VIDEO VIEWS
405,177 SOCIAL ENGAGEMENTS*
15% ENGAGEMENT RATE*
OVERACHIEVED BY 637%
*Facebook only